Target audience for my magazine

I am going to make a Mainstream magazine that aims at mainly 16-20 year olds, both males and females, although I think it would be more for females because I am designing it so I think I will unintentionally put more of a female look on it. I have been looking at magazines Q and Vibe as I want my music and look of the covers to look along the lines of them. However I want my magazine to be more like Q as it is more mainstream and I prefer the layout and design of the magazine. 

After researching on www.nrs.co.uk, I looked at the readership of Q magazine and on average there is 377,000 people that purchased the magazine monthly in January 2012 - December 2012. 257,000 of those are men and 120,000 are women.

I also found out that the most people that buy the magazine are from socio-economic groups A,B and C1. I think this is because Q is quite expensive therefore people in groups C2, D and E would rather spend their money on a different, cheaper magazine or something else altogether especially during the recession. For example bills, food, mortgage etc. The age group of the magazine is big as it is 15-35, 233,000 of the readers are from that age group. 144,000 of them are 35+.

I have taken into consideration the above information and used it to work with what I want and think my readers would be like. My magazine wont be as expensive as Q magazine, i plan for it to be around £2.00, therefore my readers will be in socio-economic groups A, B, C1 and C2.