Evaluation: What kind of institution might distribute your media product and why?

My magazine is aimed at a mass market as it is there is a range of different styles of bands/solo articts within the magazine, as it is a mainstream magazine it writes about the latest popular acts in the music insustry at that time, therefore that could range from a lot of different genre's of music.

I used the magazine's 'Vibe' and 'Q' I looked into what sort of distrubutors they use to see if they would be suitable for my magazine.'Q' magazine distrubutors are called Source IPD. I then went onto their website to do some more research about them and they distribute a big range of magazines from gossip to sports. I think that Source Interlink would be a good distributor for my magazine as it distributes well known magazines and has an award winning art and production departments. Source IPD distribute to wide ranges of the world, such as the United States and many other countries abroad. They quickly provide the consumers the magazine's which woul therefore mean that the magazine would make money more quickly.
Although Source IPD produce and distribute their own different types of media they also distribute for other companies. There mission statemeant is: "To inform, inspire and connect with consumers through our own multimedia properties and to provide core sales and logistical services for other media companies. To continuously strive to provide our clients, both retailers and publishers, with the very best in sales and marketing, operational excellence and other services that drive measurable results". I have highlighted 'Inform, inspire and connect' because I think that applies to my magazine. For example, Inform - 'Loud' informs readers about the latest acts, songs, festivals etc. Inspire - I hope that the magazine would inspire the readers to create their own band or maybe do something within music by reading the articles or just by the general look of the magazine. Connect - The magazine connects with its readers by letting them subscribe to the magazine to gain the best offers.

To conclude I think the choice of distributor is the best one that fits for my magazine as it is interesting and creative, like 'Loud'.